Management by press release
The benefits of taking an extreme position...
Jack didn’t apologize for over-hiring and poor business performance. He simply co-opted the AI efficiency story and positioned himself as a visionary by cutting 40% of his team at Block.
Tobi saw the existential risk (and opportunity) for SaaS of AI tooling. He shared a public manifesto for reflexive AI usage back in April of 2025 that I’m sure has been instrumental in attracting great AI engineers to Shopify.
Will, Founder and CEO at WHOOP recently announced that they were doubling down on both AI and hiring, telling an ambitious aggressive tale to their investors, employees and customers.
Steve Yegge could have called his tool a software factory - but he went with Gas Town with a motto of “throughput over precision” :)
What business goal could a bold public position help you drive? Attracting AI-native engineers? Reassuring enterprise customers eyeing an AI-native competitor? What’s the press release that could let you own the transformation instead of reacting to it?